For instance, if you have a website, you can use every page on your site to entice people to sign up for your email list. When you receive a positive review from a client.Ĭollect emails both online and offline if applicable.You’ll be appearing onstage, on the radio, on TV, and so on.When you have a special deal on lessons or memberships.When you have a new product – like a course or a book – your subscribers can buy.You have a workshop or recital coming up.Use an email marketing tool like MailChimp to keep your list up-to-date and send campaigns to your subscribers. You should collect emails from as many people as possible, as this will give you a way to reach people directly and get referrals. You can build your email list both online and offline. It has the largest user base, and it is used by a wide demographic of people. Of any social network, Facebook is the ideal place to advertise. The point is to exceed your expenses with the profit generated from your students. Even a 2 to 3% conversion rate could be considered decent. Don’t give up too early, and don’t worry about a low conversion rate either – it’s typical. You’ll probably need to experiment for a while until you find sales copy that causes your target audience to take action. If you were trying to grow your local client base, then you would focus more on targeting people locally.īecause you can set your own budget, it’s hard to overspend with Facebook ads, though I will admit your first run at it might not be successful. If you were looking to attract global subscribers to your membership site, then you would target people that are interested in guitar, guitar magazines, guitar publications, and so forth. As with most online advertising channels, on Facebook you can target people of a specific location, gender and age with certain interests. They weren’t doing anything fancy – just appealing to a specific demographic they felt was untapped. I have friends who’ve been quite successful growing their client base by utilizing Facebook ads. You can set a budget, determine who you want to target, and entice people to sign up with compelling pictures and sales copy. Build An Email List & Connect With Themįacebook advertising is a powerful way to promote your website or lessons.
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