![]() ( Large preview)Īuto-advancing carousels don’t solve the issues listed above either. Carousels have many faces, one of them is a an auto-advancing carousel, sometimes used in onboarding. Many higher education websites, public services and online banking (for example) would probably benefit from removing carousels, rather than adding them in. Hence, users rarely click through the slides of carousels, especially if the very first slide isn’t enticing enough or has no connection with the task at hand.Ĭarousels definitely won’t help with drawing more attention to general promotions, internal news, or press releases which don’t get much interest anyway. And because the content displayed in the carousels is rarely a reason why users end up on the site, it’s dismissed almost instinctively. That’s not very surprising given how large some carousels actually are, sometimes taking up anything between 50 to 90% of the entire screen. Notice that instead of dots, numbers are used consistently here. An exhibition of carousels, all in one screen: vertical, horizontal, with thumbnails, and a content slider. Not many people connect anything relevant with carousels since most of the time the content hidden in the carousel is either irrelevant or promotional - or annoying and distracting. It’s common to see people noticing them, just to make sure they can dismiss them during the entire session. In fact, it’s almost as if some users were allergic towards carousels. That’s a very fair question, and quite frequently the answer will be: not really.
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